Chef 101 Rendang and Tom Yam pastes received 2-star certification from the International Taste Institute!

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EasyWholesaler

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Authentic Malaysian Flavors Made Easy

Discover Chef 101's premium cooking pastes - bringing restaurant-quality Malaysian dishes to your home kitchen.

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100% Halal
MeSTI Certified
No Preservatives
12-Month Shelf Life
Malaysian spices and ingredients

Est. 2022

Pulau Pinang, Malaysia

Their Story

Bringing authentic Malaysian flavors from kitchen to table with convenience and quality.

Chef One Zero One Enterprise

Founded in 2022 in Pulau Pinang, Malaysia, Chef One Zero One Enterprise specializes in crafting premium ready-to-cook pastes that combine traditional recipes with modern convenience. Their mission is to lead in sauce innovation while maintaining the highest standards of food safety and quality.

Their core range includes six 150g pastes—Rendang, Oden, Fish Curry (Kari Ikan), Tom Yam, Asam Pedas, and Three Flavors (Tiga Rasa)—all 100% Halal and MeSTI certified, also with GMP and HACCP certified.

"Their passion is preserving authentic Malaysian flavors while making cooking easier for everyone. Each paste is crafted with care to bring the rich culinary heritage of Malaysia into your kitchen."

Easy Wholesaler Sdn Bhd

As the authorized distributor for Chef 101 cooking pastes, we at Easy Wholesaler Sdn Bhd are committed to bringing authentic Malaysian flavors to retailers and consumers nationwide. We believe that great food brings people together, and Chef 101's pastes make creating delicious meals simple for everyone.

Premium Cooking Pastes

Discover Chef 101's range of authentic Malaysian cooking pastes, each carefully crafted to deliver exceptional flavor with minimal effort.

Chef 101 Rendang Paste

Chef 101 Rendang Paste

★★ Superior Taste Award Winner

A rich, thick curry paste with coconut sugar and toasted coconut, offering deep, savory sweet notes.

Key Ingredients:

Ground chili, palm oil, onions, toasted coconut, garlic, lemongrass, tamarind, galangal, turmeric

Perfect For:

Beef, chicken, or vegetarian rendang dishes

150g Pack 2-3 Servings
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Chef 101 Tom Yam Paste

Chef 101 Tom Yam Paste

★★ Superior Taste Award Winner

Authentic Thai style sour spicy paste, aromatic with lemongrass, kaffir lime peel, and galangal.

Key Ingredients:

Thai chili paste, palm oil, onions, lime juice, fish sauce, shrimp paste, galangal, tamarind, kaffir lime peel, coriander

Perfect For:

Tom Yam soup, seafood dishes, stir-fries

150g Pack 2-3 Servings
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Chef 101 Oden Paste

Chef 101 Oden Paste

Japanese style broth paste, tangy spicy, enriched with Thai chili, lime, and dried shrimp.

Key Ingredients:

Water, palm oil, Thai chili paste, onions, lime juice, fish sauce, oyster sauce, tamarind, galangal, dried shrimp

Perfect For:

Steamboats, hot pots, and skewered ingredients

150g Pack 2-3 Servings
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Chef 101 Asam Pedas Paste

Chef 101 Pes Masak Asam Pedas

Tangy spicy Malaysian paste balancing sour tamarind and fiery chilies, perfect for fish and seafood.

Key Ingredients:

Ground chili, palm oil, onions, tamarind paste, garlic, galangal, shrimp paste, candlenuts, lemongrass, turmeric

Perfect For:

Fish, seafood, or meat in spicy tangy sauce

150g Pack 2-3 Servings
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Chef 101 Kari Ikan Paste

Chef 101 Pes Masak Kari Ikan

Malay style fish curry paste, savory and mildly spicy, simplifies traditional ikan kari preparation.

Key Ingredients:

Chili powder, cumin, coriander, turmeric, lemongrass, shallots, garlic, ginger, coconut milk

Perfect For:

Fish curry, seafood curry dishes

150g Pack 2-3 Servings
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Chef 101 Tiga Rasa Paste

Chef 101 Pes Masak Tiga Rasa

"Three Flavors" paste delivering a balanced blend of sweet, sour, and spicy, versatile for many dishes.

Key Ingredients:

Chili, tamarind, palm sugar, garlic, shallots, galangal, lemongrass, kaffir lime leaves

Perfect For:

Meats, seafood, and vegetable dishes

150g Pack 2-3 Servings
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Product Features:

No Refrigeration Needed

No Artificial Preservatives

12-Month Shelf Life

2-3 Servings Per Pack

International Recognition

Chef 101's commitment to excellence has earned global acclaim

Two-Star Superior Taste Award

International Taste Institute

Chef 101 has earned the prestigious two-star certification from the International Taste Institute for their exceptional Pes Rendang and Pes Tom Yam pastes.

This incredible achievement highlights the exceptional quality of these products, which not only meet the highest international taste standards but also captivate the palates of world-class chefs.

This honor is a testament to the dedication and passion that define the Chef 101 brand, reinforcing the superior quality of their products and elevating their international recognition.

Superior Taste Award Superior Taste Award Superior Taste Award

What is the Superior Taste Award?

The Superior Taste Award is a certification granted by the International Taste Institute to food and drink products that went through a positive taste evaluation by a panel of world-class chefs and sommeliers.

What does the award say about the product?

A product that is granted the Superior Taste Award is a product that has gone through a sensory evaluation of each of the 5 criteria by professional taste-experts and achieved an average score above 70%.

This means that the product is well made, balanced, and delicious. Every year thousands of products are evaluated, but only the best are certified.

The Evaluation Process

Evaluations are performed blind and in complete silence. Jury members never see the packaging and know neither the name nor the producers' names.

The jury is composed of more than 250 professional chefs and sommeliers from over 20 countries. They follow an objective methodology based on the 5 International Hedonic Sensory Analysis criteria.

Quality & Certifications

Our commitment to excellence is backed by internationally recognized certifications.

Halal

100% Halal

JAKIM certified Halal products suitable for Muslim consumers.

MesTi

MeSTI

Malaysian Ministry of Health safety and hygiene certification.

GMP

GMP

Good Manufacturing Practices ensuring quality production standards.

HACCP

HACCP

Hazard Analysis Critical Control Points for food safety management.

Quality Commitment

At Chef One Zero One Enterprise, quality is their top priority. All Chef 101 products undergo rigorous testing and quality control measures to ensure they meet the highest standards of food safety and taste excellence. Their manufacturing facility in Pulau Pinang, Malaysia, maintains strict adherence to international quality standards.

Quality Inspection

Every batch undergoes thorough testing before distribution.

Premium Ingredients

Only the finest ingredients are selected for their pastes.

Malaysian Made

Proudly manufactured in Malaysia with local expertise.

Quick & Easy Recipes

Create delicious meals in minutes with Chef 101 simple cooking instructions.

Beef Rendang

Classic Beef Rendang

A rich, aromatic beef curry that's perfect for special occasions.

You'll Need:

  • 1 pack Chef 101 Rendang Paste
  • 500g beef, cut into cubes
  • 200ml coconut milk
  • 200ml water
  • 2 tablespoons cooking oil

Cooking Instructions:

  1. Heat oil in a pan and sauté the Rendang paste for 2 minutes.
  2. Add beef and stir until coated with the paste.
  3. Pour in coconut milk and water, bring to a boil.
  4. Reduce heat and simmer for 1-1.5 hours until meat is tender and sauce thickens.
  5. Serve with steamed rice.
Cooking time: 90 minutes | Serves: 2-3
Tom Yam Soup

Seafood Tom Yam Soup

A spicy and tangy Thai-inspired soup, perfect for seafood lovers.

You'll Need:

  • 1 pack Chef 101 Tom Yam Paste
  • 300g mixed seafood (prawns, squid, fish)
  • 100g mushrooms, sliced
  • 700ml water or stock
  • 2 tablespoons lime juice
  • Fresh coriander for garnish

Cooking Instructions:

  1. Bring water or stock to a boil in a pot.
  2. Add Tom Yam paste and stir well.
  3. Add mushrooms and cook for 2 minutes.
  4. Add seafood and cook until just done (2-3 minutes).
  5. Turn off heat, add lime juice and garnish with coriander.
Cooking time: 15 minutes | Serves: 2-3
Asam Pedas Fish

Asam Pedas Fish

Tangy and spicy Malaysian fish dish that's bursting with flavor.

You'll Need:

  • 1 pack Chef 101 Asam Pedas Paste
  • 400g fish steaks (snapper or mackerel)
  • 400ml water
  • 100g okra (ladies fingers)
  • 2 tomatoes, quartered
  • 1 tablespoon cooking oil

Cooking Instructions:

  1. Heat oil in a pot and sauté the Asam Pedas paste for 2 minutes.
  2. Add water and bring to a boil.
  3. Add okra and cook for 2 minutes.
  4. Carefully add fish pieces and tomatoes.
  5. Simmer for 5-7 minutes until fish is cooked.
  6. Serve hot with steamed rice.
Cooking time: 20 minutes | Serves: 2-3

Cooking Tips

For Best Results

Sauté the paste first to release the aromas and flavors before adding other ingredients.

Customizing Spice Levels

Adjust water quantity to increase or decrease spice intensity according to your preference.

Storage After Opening

Transfer any unused paste to an airtight container and refrigerate for up to 1 week.

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Easy Wholesaler Sdn Bhd is your trusted distributor for Chef 101 cooking pastes. Contact us to place your order or become a retailer.

Contact Information

Phone & WhatsApp

+6 011-62683635

Available Mon-Fri, 8am-5pm

Email

[email protected]

We will respond within 48 hours

Website

https://easywholesaler.co/

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